Unfortunately, in most parts of Egypt, the brilliant shine of dark skin is not appreciated, and the lighter, more Anglo-Saxon complexions are instead preferred, despite the origin of the country’s Nubian people, who once proudly boasted goldeny chocolate hues, on the upper east side of Africa.
Amna Elshandaweely, who grew up in Egypt, spent a large portion of her life being scrutinized over her skin’s darker tint. But in a fiery revolution, Elshandaweely is bringing Black Love Back, celebrating what it means to be an African and what it symbolizes to proudly be a person of color.
Taking the fashion industry by storm, Elshandaweely uses inspirations and patterns from places like Kenya, Fayoum-Egypt and the history prints of the Nubian people (who til this day, have the facial features of the pharaohs) to create her beautiful high-fashion garments.
With her eponymous tribal wear brand and her exploration of African identity, Elshandaweely challenges the norm of lighter skin and shades of lighter fabric as being “the most beautiful.”
Using dark-skinned models in her catalogues and giving cocoa-skinned Egyptians a chance to see themselves widely represented in a positive light, Elshandaweely is a modern day Wonder Woman.